Books We Recommend

Books We Recommend

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Money to Burn – 4 Surefire Ways to Burnout Your Bookkeeper and the 1 Ridiculously Easy Way to Avoid it!

BY L. SCOTT ELWELL

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In this short book, L. Scott Elwell will show you just how to extinguish your accounting fires and how the power of All-Inclusive Accounting will change your business forever.

RECOMMENDED BOOKS

by Michael E. Gerber

The E-Myth Revisited – Why Most Small Businesses Don’t Work and What to Do About It

ISBN: 0887307280, Paperback- $9.60 BUY

Michael Gerber’s The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author’s belief that entrepreneurs–typically brimming with good but distracting ideas–make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur’s mind tobuild the long-term success of the business. You don’t need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend.

by Louis V. Gerstner

Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround

ISBN: 0060523794, Hardcover- $17.61 BUY

Gerstner quarterbacked one of history’s most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. The book’s opening section snappily reports Gerstner’s decisions in his first 18 months on the job-the critical “sprint” that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again “a company that mattered.”

One of Gerstner’s first tasks was to redirect the company’s attention to the outside world, where a marketplace was quickly changing and customers felt largely ignored. He succeeded mightily. Upon his retirement this year, IBM was undeniably “a company that mattered.” Who Says Elephants Can’t Dance? is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.

by Robert Slater

Get Better or Get Beaten

ISBN: 0071373462, Hardcover- $22.95 BUY

Do business like Jack Welch! When Jack Welch took the reins of General Electric in 1981, he reformulated GE in his own image — tough, smart, competitive, and relentless. First published in 1994, Get Better or Get Beaten became a bestseller as managers sought to understand and mimic the success of the man lauded by Fortune as “…perhaps the most admired CEO of his generation.”

Now, on the eve of his planned April retirement, the new Get Better or Get Beaten, Second Edition shows you how to compete “Welch style” in today’s techologically advanced business arena.

Look to this fast-paced book for:

– Jack Welch’s latest views on management and leadership

– Examples of how Welch transformed GE into an e-business

– Insights into Six Sigma and other successful GE quality initiatives

– and More…

by Jack Welch, John A. Byrne

Jack – Straight from the Gut

ISBN: 0446528382, Hardcover- $18.87 BUY

It’s hard to think of a CEO that commands as much respect as Jack Welch. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business.

In Jack: Straight from the Gut, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Beginning with Welch’s childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE’s plastics division to his ambitious rise up the GE corporate ladder, which culminated in 1981. What comes across most in this autobiography is Welch’s passion for business as well as his remarkable directness and intolerance of what he calls “superficial congeniality”–a dislike that would help earn him the nickname “Neutron Jack.”

by Marcus Buckingham, Curt Coffman

First, Break All the Rules – What the World’s Greatest Managers Do Differently

ISBN: 0684852861, Hardcover- $18.90 BUY

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World’s Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as “treat people as you like to be treated”; “people are capable of almost anything”; and “a manager’s role is diminishing in today’s economy.” “Great managers are revolutionaries,” the authors write. “This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place.”

by Jim Collins

Good to Great – Why Some Companies Make the Leap and Others Don’t

ISBN: 0066620996, Hardcover- $16.50 BUY

Jim Collins asked the question, “Can a good company become a great company and if so, how?” In Good to Great, Collins concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11–including Fannie Mae, Gillette, Walgreens, and Wells Fargo–and discovered common traits that challenged many of the conventional notions of corporate success.

Making the transition from good to great doesn’t require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come.

by Scott Bedbury, Stephen Fenichell (Contributor)

A New Brand World – Eight Principles for Achieving Brand Leadership in the Twenty-First Century

ISBN: 0670030767, Hardcover- $17.47 BUY

Bedbury, who headed advertising and marketing divisions for Nike and Starbucks during their phenomenal growth, coaches on establishing a memorable brand. Observing consumers overwhelmed by countless choices, he argues that now’s the time to build a brand that evokes trust from its customers.

“Unless your brand stands for something, it stands for nothing,” he declares, as he explains methods for companies big and small to articulate their essence and ethos to core customers, potential customers and employees. Bedbury elaborates his belief that “the brand is the sum total of everything a company does” with lively anecdotes from the experiences of Harley-Davidson, Microsoft and others. He calls for advertising and marketing that will inspire rather than merely inform (ie: “Just Do It”).

by Thomas K. Connellan

Inside The Magic Kingdom – 7 Keys to Disney’s Success

ISBN: 1885167237, Hardcover- $13.00 BUY

Look in Mickey’s Briefcase . . . Now, an outsider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way that just may change the way you conduct business. Based on hours of interviews and discussions with present and former Disney employees, Inside the Magic Kingdom discloses the secrets behind Disneys success . . . and explains why, of its more than 30 million guests each year, over two-thirds are repeat customers.

This upbeat, easy-to-read book illustrates clear, solid principles with examples that are well-known to Disney insiders but virtually unknown to outsiders until now. Outlines the seven keys to Disney’s success. Now the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. You will learn many insider secrets that will spell success if implemented in any business.

by John F. Love

McDonald’s – Behind the Arches

ISBN: 0553347594, Paperback- $11.05 BUY

McDonald’s: it is the world’s premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald’s: Behind The Arches was first published, McDonald’s has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled.

McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

by Susan M. Carter

How to Make Your Business Run Without You!

ISBN: 0967029104, Paperback- $26.60 BUY

How To Make Your Business Run Without You is a how-to resource for small business owners and entrepreneurs to effectively streamline operations that will pave the way for more business, bigger profits and a business that virtually runs itself. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of ‘owning their own jobs’ to the freedom and control of ‘owning their own businesses.’ A must read for any owner or self-employed professional who is eager to move from start-up status to ongoing success.

by Fred Crawford, Ryan Mathews

The Myth of Excellence – Why Great Companies Never Try to Be the Best at Everything

ISBN: 0609608207, Hardcover- $19.25 BUY

Crawford is the managing director of the consumer products, retail, and distribution practice at the Cap Gemini Ernst and Young consultancy. Mathews is a futurist specializing in demographics and lifestyle analysis at FirstMatter, another consulting firm. To research purchasing behavior, they surveyed 5,000 consumers, but the responses they got surprised them and prompted their title’s contrary proposition.

They developed a new model of “consumer relevancy.” They explain in detail the importance of price, service, quality, access, and experience for the consumer. They then suggest that for companies to be successful they need to dominate on only one of these five factors. On a second of the five they should stand out or differentiate themselves from their competitors; and on the remaining three they need only to be at par with others in their industry. With dozens of examples, Crawford and Mathews demonstrate the validity of their premise.

by Kenneth H. Blanchard, Sheldon Bowles (Contributor)

Raving Fans – A Revolutionary Approach to Customer Service

ISBN: 0688123163, Hardcover- $13.00 BUY

Kenneth Blanchard continues his trend of writing easy-to-read books with BIG ideas for making your business better. Raving Fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service. A guy that has just been put in a managment position requiring a turnaround goes on a fictional trip with his “angel” to visit businesses that have figured out their vision and their system to deliver customer service extraordinary. Based on three simple principles (Decide, Discover, Deliver), each company has created a group of Raving Fans (not just customers, but fans) who wouldn’t consider shopping anywhere else for what one of these companies offers.